After throughly reviewing the Washington Post, I have found many things that could increase their readership if changed. As a person who has never read the Washington Post before coming to the Terps Young Scholars program, I have a different outlook on the Washington Post. It does not serve as big of an importance to me as someone who is not from the Maryland/D.C. area.
The Washington Post's homepage is very cluttered. Most of the stories have pictures alongside them. The pictures vary in size which makes the page look messy and not organized. Under the picture there is the headline and then some text from the article to get the reader interested. This little blurb is a bit too long. The homepage is a model of the front page of the newspaper but, people read online differently than in person. I think using pictures that are consistent in size and less text will increase the amount of people clicking onto the stories and reading them.
Another factor that would increase readership is to switch the 'Most Read' section with the 'Local News' section. This should increase the amount that the popular stories are read instead of the local news stories. Local news is important but, the popular stories are more important on a national level. Also, numbering the local stories will help the reader navigate the most important local news to the fun news.
Overall, the Washington Post has great content and useful information but, if the website was styled differently, it would increase readership and make it easier to consume.
No comments:
Post a Comment