Tuesday, July 25, 2017

Post Visit: Growing Readership 7/25/17

After reading through the Washington Post desktop site, I have come to find many things which I appreciate about the programing/ lay out of their site. 
The layout of Washington Post articles on their home page effectively helps viewers find the big news topics, and subjects that interest them.  Along the top/ on the side drop down menu there are tabs which guide the reader to  subjects such as sports and entertainment which the readers can choose from to tailor their reading experience to their interests.  Also by having the big stories immediately at the top of the page with large headers, followed by similar and related stories directly underneath, either bulleted or smaller, the consumer can more easily search the sites home page for articles of interest. 
The images on the home page are also effective, immediately telling the reader the main theme of what they are about to read.  This ease of consumptions allows readers to find what they are interested in easily.  The reader may only need to read the actual head line after finding an image which attracts their interest before progressing through the site. 
One critique I may offer is that while reading an article, rather than including a menu of "Most Read" articles of the day at the bottom of the page or on the side, offer menus with related articles.  I could not find on the piece "Charlie Gard’s parents end fight over treatment for their terminally ill son" any list of related articles such as pieces concerning medicine or children.  At the bottom of the page there were, "Post Recommended" options but in order to allow the reader to continue from article to article offer pieces that either expand on what the consumer just read, or is on a similar subject which they would be interested in.  This would retain readers, guiding them from one article to the next, keeping them on the site and reading.

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