Post Visit: Growing Readership

The Washington Post is a reliable and informative news source, but can improve by using a more color,fun layout, spreading to foreign countries, and having better subscriber benefits . First off, the Washing Post is a great outlet to receive all of the current events. The site looks professional and organized for their audience. To catch eyes, the headlines are constantly being adjusted. Also, the Post pushes to stay factual and not show bias. However, there is always room to improve.

The layout of Washington Post is very bland with mostly black and white colors on its social media page. Young people ( especially teenagers) do not want to think they are reading an essay for class. The Post should add more color to their social media pages because colors is more inviting to the audience.Colors convey a sense of warmth and are user friendly.

Next the Washington Post needs to do a better job of expanding worldwide. During the tour of the building, Mark told the class that the Washington Post is only popular nationally. To fix this problem, there needs to be more money spent on advertising and spreading the word about the site to international countries. A new committee should be created that only focuses on funding for foreign customers.People all over the world want know what is happening in the U.S.

Lastly there needs to be more benefits with Washington Post Subscribers.  The subscribers are what keep your site going and they should have a reason to stay. There should be a reward for being a loyal  Washington Post member. The Washington Post should give special subscribers exclusive content, merchandise, or a free month of news stories. Companies have to show they appreciate their audience.